Privacy policy

Information we collect

• Contact and account information, such as your name, email address, phone number, password-protected account record, and delivery address.
• Order details, product selections, sizes, quantities, customization instructions, saved designs, and uploaded artwork.
• Payment and transaction information supplied through our payment processor. American Athletic does not store full card numbers on this website.
• Technical information used to operate and secure the website, such as browser, device, request, and security data.
• Aggregate page-view counts by page and day to understand site traffic. The site-traffic counter does not store analytics cookies, IP addresses, or individual visitor profiles.

How we use information

• Provide accounts, quotes, artwork services, checkout, production, delivery, and customer support.
• Communicate about orders, service requests, changes, and security.
• Prevent fraud, protect our customers and website, keep business records, and comply with legal obligations.
• Review aggregate page-view counts to understand which parts of the site are being used. Advertising measurement: With your permission, we use Meta Pixel and the Conversions API to measure advertising. We share page and product activity, checkout events, purchase value and currency, an order reference, and advertising-cookie identifiers. For server purchase matching, an email address is normalized and SHA-256 hashed before sharing; hashing does not make the data anonymous. Advertising cookies and events are optional. Use Cookie choices on our shopping pages to allow or decline them. We respect Global Privacy Control and Do Not Track signals. Declining advertising does not prevent shopping or ordering. Meta processes this information under its own privacy policy.

Service providers

We share information only as needed with service providers that help us operate the business, including payment processing, website hosting, product sourcing, production, shipping, communications, and security. Stripe processes card payments under its own privacy policy.

Your choices

You may contact us to ask about, correct, or request deletion of personal information, subject to records we must retain for orders, fraud prevention, taxes, disputes, or other legal obligations.

Data security and retention

We use administrative and technical safeguards intended to protect customer information. No internet service can guarantee absolute security. We retain information for as long as reasonably necessary to provide services, maintain records, resolve disputes, and meet legal requirements.